{"id":17409,"date":"2019-04-17T18:47:59","date_gmt":"2019-04-17T18:47:59","guid":{"rendered":"https:\/\/us.moodmedia.com\/?page_id=17409"},"modified":"2024-08-16T15:20:25","modified_gmt":"2024-08-16T15:20:25","slug":"ace-great-lakes","status":"publish","type":"page","link":"https:\/\/us.moodmedia.com\/case-study\/ace-great-lakes\/","title":{"rendered":"Ace Great Lakes"},"content":{"rendered":"

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Ace Great Lakes
Case Study<\/span><\/h1>\n

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\u201cWhen it comes to the in-store experience at our locations, we needed a provider that could give us great music and flexible messaging at an affordable rate. With Mood, we received that and much more.\u201d<\/p>\n

\u2013 Ross Owens
\nIT Systems, Support Manager
\nGreat Lakes Ace Hardware<\/p>\n

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About Great Lakes Ace Hardware<\/span><\/h2>\n

With 40+ locations serving dozens of communities throughout Michigan, Great Lakes Ace is all about building customer loyalty by providing an excellent customer experience. They pride themselves on going above and beyond customer expectations and creating a fun and helpful environment in their stores. <\/p>\n

For Great Lakes Ace, the ultimate goal is to create meaningful connections that bring customers back for years to come \u2013 and they believe in the power of music and messaging to help them make it happen. <\/p>\n

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The Challenge<\/span><\/h2>\n

Before working with Mood, Great Lakes Ace experienced a number of issues with their business music provider. For starters, their music selection was outdated, rarely updated and very repetitive. Additionally, the music delivery technology was very dated, making it difficult for Ace IT personnel to manage the devices and ensure compatibility with Ace\u2019s evolving backend systems. <\/p>\n

Finally, their music provider didn\u2019t offer in-store messaging \u2013 a solution that Ace sought to help take their customer experience to the next level. In 2016 they began searching for a trusted provider that could resolve these issues and save them money. Their search ended with Mood \u2013 the world\u2019s most experienced Music and Messaging provider.<\/p>\n

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The Approach<\/span><\/h2>\n

Mood\u2019s vast experience with Ace Hardware franchise groups and hundreds of other franchise-based brands was essential in guiding the approach to the in-store media solution for Great Lakes Ace. <\/p>\n

Mood began by assigning a dedicated Account Management team that could work with Ace to create a branded and centrally-managed music and messaging solution.<\/p>\n

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The Solution<\/span><\/h2>\n

In order to provide Ace with the cost savings and the music variety they were looking for, Mood implemented Core Music<\/a> \u2013 an industry leading choice for local and regional brands alike. Clients that use Core Music can choose up to 10 professionally-designed programs from a wide variety of genres. All programs are frequently updated to keep the music experience fresh. <\/p>\n

With Mood\u2019s accessible online portal, authorized users can easily schedule music programs and manage preferences for as many of their locations as they like. Users can also use this portal to manage their on-hold and in-store messages. Ace\u2019s suite of corporate-approved messages are written and recorded each month to highlight in-store specials and flier promotions, helping Ace drive sales and enhance the friendly feel of their stores.<\/p>\n

Finally, both music and messaging are driven by Mood\u2019s reliable and efficient ProFusion iS device. The ProFusion leverages the latest in background music technology, providing secure internet-based content delivery and seamless playback at all times.<\/p>\n

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The Results<\/h2>\n

Great Lakes Ace was so pleased with the music and messaging at select stores that they decided to rollout the solution to all of their 40+ locations. By partnering with Mood, Ace receives the cost savings they need, an enormous music library that\u2019s always up to date, engaging overhead and on-hold messaging and reliable music players. It\u2019s all backed by a dedicated account management that responds quickly and understands Ace Hardware\u2019s unique brand standards and needs. <\/p>\n

Furthermore, Great Lakes Ace can rest assured that the experience will be excellent and consistent across all of their locations. But don\u2019t take our word for it \u2013 read on and see what management had to say about their partnership with Mood. <\/p>\n

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\u201cWhen it comes to the in-store experience at our locations, we needed a provider that could give us great music and flexible messaging at an affordable rate. With Mood, we received that and much more. The music is frequently updated with the latest content and our employees and customers love the selection. The messaging has a really positive impact on the business, and my service contacts at Mood are always very responsive. It\u2019s really the complete package – and it\u2019s consistently great at all of our 40+ locations. I highly recommend Mood – they make my job easier, and they\u2019ll make yours easier, too.\u201d<\/p>\n

\n\u2013 Ross Owens
IT Systems, Support Manager
Great Lakes Ace Hardware\n<\/p>\n

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CONNECT WITH US<\/h2>\n

Elevate your Customer Experience through the power of Mood’s Solutions.<\/p>\n

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