{"id":20727,"date":"2019-08-14T15:14:22","date_gmt":"2019-08-14T15:14:22","guid":{"rendered":"https:\/\/us.moodmedia.com\/?page_id=20727"},"modified":"2025-07-08T18:45:47","modified_gmt":"2025-07-08T18:45:47","slug":"choice-hotels","status":"publish","type":"page","link":"https:\/\/us.moodmedia.com\/case-study\/choice-hotels\/","title":{"rendered":"Choice Hotels"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; background_color=&#8221;#6b6b6b&#8221; background_image=&#8221;https:\/\/us.moodmedia.com\/wp-content\/uploads\/2023\/06\/choice-2023-hero.webp&#8221; background_blend=&#8221;multiply&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; text_font=&#8221;||||||||&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"new-hero bold\">Choice Hotels <br \/><span class=\"medium\"  style=\"color:#ddd;\">Case Study<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#contact&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Contact Us&#8221; button_alignment=&#8221;left&#8221; admin_label=&#8221;Mood Contact Button&#8221; module_class=&#8221;mbutton&#8221; _builder_version=&#8221;4.25.0&#8243; button_icon=&#8221;&#x3d;||divi||400&#8243; button_icon_color=&#8221;#cd102f&#8221; background_layout=&#8221;dark&#8221; button_text_color_hover=&#8221;#cd102f&#8221; button_border_color_hover=&#8221;#ffffff&#8221; button_letter_spacing_hover=&#8221;0&#8243; button_bg_color_hover=&#8221;#ffffff&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#cd102f&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#ffffff&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#ffffff&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; text_font=&#8221;||||||||&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">\u201cWithin the last year, many Choice Hotels have incorporated sensory marketing elements to help enhance the overall guest experience. Whether it involves incorporating a neutralizing scent to help eliminate the chlorine smell at an indoor swimming pool or playing inviting background music to enhance the atmosphere in a lobby, more and more hoteliers have begun to consult with the experts at Mood to create a unique experience at their hotel.\u201d<\/p>\n<p>\u2013 John Montgomery <br \/>\nAccount Manager, Franchisee Solutions Choice Hotels International[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>About <span style=\"color:#5bc4ba;\" class=\"bold\">Choice Hotels<\/span><\/h2>\n<p class=\"intro2\">Choice Hotels International is one of the largest and most successful hotel chains in the world. Choice currently franchises approximately 6,200 hotels, representing more than 499,000 rooms in the United States and more than 30 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travelers with a range of high-value lodging options throughout the United States and around the world.<\/p>\n<p> [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; background_color=&#8221;#eeeeee&#8221; custom_padding=&#8221;30px|30px|30px|30px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"moodblue bold\">Case Study Summary<\/h3>\n<ul class=\"intro2\">\n<li>Background Music<\/li>\n<li>On-Hold Messaging<\/li>\n<li>Scent Marketing<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#595959&#8243; background_image=&#8221;https:\/\/us.moodmedia.com\/wp-content\/uploads\/2023\/06\/choice-room.webp&#8221; background_blend=&#8221;multiply&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Objective<\/b><\/h2>\n<p class=\"intro2\">Choice Hotels International is always looking to distinguish its many brands from the competition. Each property must continually strengthen the overall brand message, while emphasizing the key features of the property in addition to highlighting the local flavor and ambience.<\/p>\n<p class=\"intro2\">Collaborating with Mood allowed exploration in how to create an enhanced guest experience through a distinctive approach to experience design across their franchise community.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Solutions<\/b><\/h2>\n<h3 class=\"moodblue\"><b>Music<\/b><\/h3>\n<p class=\"intro2\">Mood worked with Choice to devise a music strategy that provides ambient background music played in various areas across the hotels to enhance the stylish atmosphere around the property. <\/p>\n<h3 class=\"moodblue\"><b>Messaging<\/b><\/h3>\n<p class=\"intro2\">Mood\u2019s messaging solutions help increase customer satisfaction by improving the on-hold process and strengthen brand identity using voice talents that reflect the Choice Hotels personality. <\/p>\n<h3 class=\"moodblue\"><b>Scent<\/b><\/h3>\n<p class=\"intro2\">Scent marketing solutions are used around the hotels both to entice with inviting scents and to obscure unwanted smells, such as masking the odor of chlorine from the indoor pool.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/us.moodmedia.com\/wp-content\/uploads\/2023\/06\/choice-pool.webp&#8221; title_text=&#8221;choice-pool&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Contact&#8221; module_id=&#8221;contact&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#232323&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;AE Industry &#8211; Row&#8221; _builder_version=&#8221;4.17.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;700px&#8221; global_module=&#8221;37991&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Headline&#8221; _builder_version=&#8221;4.17.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\">CONNECT WITH US<\/h2>\n<p class=\"intro\">Elevate your Customer Experience through the power of Mood&#8217;s Solutions.<\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;AE Form&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" class=\"utm-src\" src=\"https:\/\/engagement.moodmedia.com\/l\/1082613\/2024-11-08\/tk372k\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choice Hotels Case Study\u201cWithin the last year, many Choice Hotels have incorporated sensory marketing elements to help enhance the overall guest experience. Whether it involves incorporating a neutralizing scent to help eliminate the chlorine smell at an indoor swimming pool or playing inviting background music to enhance the atmosphere in a lobby, more and more hoteliers have begun to consult with the experts at Mood to create a unique experience at their hotel.\u201d \u2013 John Montgomery Account Manager, Franchisee Solutions Choice Hotels InternationalAbout Choice Hotels Choice Hotels International is one of the largest and most successful hotel chains in the world. Choice currently franchises approximately 6,200 hotels, representing more than 499,000 rooms in the United States and more than 30 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travelers with a range of high-value lodging options throughout the United States and around the world. Case Study Summary Background Music On-Hold Messaging Scent Marketing Objective Choice Hotels International is always looking to distinguish its many brands from the competition. Each property must continually strengthen the overall brand message, while emphasizing the key features of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":17308,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-20727","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choice Hotels Case Study | Mood Media<\/title>\n<meta name=\"description\" content=\"Discover how Mood makes the Choice Hotels guest experience exceptional. 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