{"id":4389,"date":"2016-08-31T15:37:36","date_gmt":"2016-08-31T15:37:36","guid":{"rendered":"https:\/\/us.moodmedia.com\/?page_id=4389"},"modified":"2025-07-08T16:54:55","modified_gmt":"2025-07-08T16:54:55","slug":"in-store-messaging","status":"publish","type":"page","link":"https:\/\/us.moodmedia.com\/sound\/in-store-messaging\/","title":{"rendered":"In-Store Messaging"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.17.4&#8243; background_color=&#8221;#7c7c7c&#8221; background_image=&#8221;https:\/\/us.moodmedia.com\/wp-content\/uploads\/2022\/06\/on-sitemessaging-scaled.webp&#8221; background_position=&#8221;top_center&#8221; background_blend=&#8221;multiply&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; header_font_size=&#8221;55px&#8221; header_line_height=&#8221;1.1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_layout=&#8221;dark&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1 class=\"ai-optimize-42\"><b>Drive Results with Effective In-Store Audio Messaging<\/b><\/h1>\n<p class=\"intro2 ai-optimize-43\">Every second your customers are in your business is an opportunity for success. Don\u2019t miss a chance to connect and express your brand voice. Design and execute a laser-targeted in-store audio messaging strategy, and make the most of every moment.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_layout=&#8221;dark&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">&#8220;If you want Voice Messaging that truly drives results and has great service to back it up, go with Mood. You won\u2019t be disappointed.\u201d<\/p>\n<p><strong>&#8211; Michelle Coalson<\/strong>, Retail Marketing Planner II Cabela\u2019s<br \/>\n[\/et_pb_text][et_pb_button button_url=&#8221;#contact&#8221; button_text=&#8221;Get Your Messaging Right&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;mbutton&#8221; _builder_version=&#8221;4.16&#8243; button_icon=&#8221;&#x3d;||divi||400&#8243; button_icon_color=&#8221;#cd102f&#8221; background_layout=&#8221;dark&#8221; button_text_color_hover=&#8221;#cd102f&#8221; button_border_color_hover=&#8221;#ffffff&#8221; button_bg_color_hover=&#8221;#ffffff&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#cd102f&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#ffffff&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#ffffff&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/us.moodmedia.com\/shop\/solutions\/audio\/music-for-business-pricing&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Small Business Plans&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;mbutton&#8221; _builder_version=&#8221;4.19.4&#8243; button_icon=&#8221;&#x35;||divi||400&#8243; button_icon_color=&#8221;#ffffff&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;How It Works&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#eeeeee&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>How It Works<\/b><\/h2>\n<p class=\"intro\">Whether you\u2019re looking to promote the latest offerings or create an atmosphere that reinforces your brand image, Mood will design a messaging experience that connects with your customers in extraordinary ways.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;#1 Collaboration&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf1e0;||fa||900&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; _builder_version=&#8221;4.25.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]Our entire creative team collaborates and works with you on your production through our easy-to-use online portal, Voice Design.<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;#2 Create&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf044;||fa||900&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; _builder_version=&#8221;4.25.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width_tablet=&#8221;50px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Our Copywriters craft your script, then our professional Voice Talents and Sound Designers record and master the messages.<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;#3 Approve&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf058;||fa||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; _builder_version=&#8221;4.25.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]Before final production, we\u2019ll send you an email so that you can log on to Voice Design and listen to them. From there, you can approve the messages for production or request changes.<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;#4 Produce&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe01b;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; _builder_version=&#8221;4.25.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width_tablet=&#8221;50px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Once approved, your production is delivered by our Brand Messaging Team. It\u2019s really that easy.<br \/>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_circle_counter title=&#8221;of shoppers make unplanned purchase decisions in store &#8212; POPAI&#8221; number=&#8221;82&#8243; bar_bg_color=&#8221;#799ae6&#8243; _builder_version=&#8221;4.25.0&#8243; number_font=&#8221;|700|||||||&#8221; number_font_size=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_circle_counter title=&#8221;of shoppers say in-store messaging influences their buying decisions &#8212; POPAI&#8221; number=&#8221;80&#8243; bar_bg_color=&#8221;#799ae6&#8243; _builder_version=&#8221;4.25.0&#8243; number_font=&#8221;|700|||||||&#8221; number_font_size=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_circle_counter title=&#8221;of shoppers find in-store audio promotions helpful to their experience \u2013 Arbitron&#8221; number=&#8221;72&#8243; bar_bg_color=&#8221;#799ae6&#8243; _builder_version=&#8221;4.25.0&#8243; number_font=&#8221;|700|||||||&#8221; number_font_size=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_circle_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Benefits &#038; Technology &#8211; Portal&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>In-Store Messaging <span class=\"moodblue\">Benefits &amp; Technology<\/span><\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"moodblue\"><b>BENEFITS<\/b><\/h3>\n<ul style=\"margin-top: 20px;\">\n<li>Welcome your customers<\/li>\n<li>Promote products and services<\/li>\n<li>Inform with tips and special offers<\/li>\n<li>Invite customers to like your business on social channels<\/li>\n<li>Integrate with overhead music to create your own branded radio station<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"moodblue\"><b>TECHNOLOGY<\/b><\/h3>\n<ul style=\"margin-top: 20px;\">\n<li>Internet and satellite delivery available<\/li>\n<li>Messages integrate seamlessly with music<\/li>\n<li>Custom scheduling of messages via dayparts<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Voice Design Portal<\/b><\/h2>\n<p class=\"intro\">With our easy-to-use online Voice Design portal, we make messaging simple. With a few quick clicks, you can:<\/p>\n<ul style=\"margin-top: 20px;\">\n<li>Create scripts and submit orders<\/li>\n<li>View order history<\/li>\n<li>Manage voice talent and music style preferences<\/li>\n<li>View account settings<\/li>\n<li>Approve messages or request changes<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/us.moodmedia.com\/wp-content\/uploads\/2022\/06\/Voice-Design.webp&#8221; alt=&#8221;Mood Voice Control&#8221; title_text=&#8221;Voice-Design&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.17.4&#8243; animation_direction=&#8221;bottom&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;bottom&#8221; 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Don\u2019t miss a chance to connect and express your brand voice. Design and execute a laser-targeted in-store audio messaging strategy, and make the most of every moment.&#8221;If you want Voice Messaging that truly drives results and has great service to back it up, go with Mood. You won\u2019t be disappointed.\u201d &#8211; Michelle Coalson, Retail Marketing Planner II Cabela\u2019s How It Works Whether you\u2019re looking to promote the latest offerings or create an atmosphere that reinforces your brand image, Mood will design a messaging experience that connects with your customers in extraordinary ways. Our entire creative team collaborates and works with you on your production through our easy-to-use online portal, Voice Design. Our Copywriters craft your script, then our professional Voice Talents and Sound Designers record and master the messages. Before final production, we\u2019ll send you an email so that you can log on to Voice Design and listen to them. 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