[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.25.0″ _module_preset=”default” background_color=”#878787″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/06\/fryday-hero.webp” background_blend=”multiply” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact Us” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
FRYDAY is creating an evolution amongst fast food as it grows in presence and prestige throughout Romania. It is the only fast food restaurant that fries the food in peanut oil, an aromatic oil highly appreciated by gastronomists and chefs worldwide. Additionally, FRYDAY is the only concept in the QSR industry that operates with smashed beef from Romanian Angus, which defines an incredibly delicious and juicy burger recipe.<\/p>\n
As of Q2 2024, the brand owns 11 restaurants in Romania and is rapidly expanding.<\/p>\n
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\u201cFrom content management to project management, our partnership is transparent and reciprocity is a common word in our daily whirlwind of challenges. <\/b><\/p>\n
Thank you, Mood Media!\u201d<\/b><\/p>\n
Lucian Florea – CEO & Founder, FRYDAY Romania[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.25.0″ _module_preset=”default” background_color=”#000000″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
FRYDAY\u2019s business strategy is to become the first Romanian brand that competes within the \u2018hall of fame\u2019 of internationally famous QSR brands currently operating in the local market. The strategy is rapid expansion and new sites are opening quickly within the space of just a few months. FRYDAY were on the lookout for a reliable media partner that can step up to the task from multiple perspectives and support their rapid development. From operations, logistics and robust hardware to plug\u2019n\u2019play solutions, easy-to-use platforms and specific installation requirements – Mood Media was enlisted as the ideal partner to deliver this complex experiential marketing strategy.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
By partnering with FRYDAY and fully immersing our team into the brand, strategy, values, and vision, Mood Media was able to develop a solution comprising of visual, audio, and scent solutions to create a contemporary, digital customer experience in FRYDAY restaurants.<\/p>\n
[\/et_pb_text][dsm_image_carousel gallery_ids=”47586,47585,47584,47583,47582,47581,47580″ sizes=”medium_large” slide_to_show=”3″ dots=”off” grab=”off” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The digitalization of FRYDAY restaurants responds to multiple needs. Through creative and engaging digital signage<\/a>, FRYDAY can keep clients informed, draw attention to star dishes, and create a wow factor.<\/p>\n Digital signage not only helps reinforce brand awareness to customers but can also provide support to employees<\/a>, helping to enhance communication and production.<\/p>\n Mood Media designed, installed, and configured the hardware and software for multiple zones inside and outside the restaurants including Digital Menu Boards<\/a>, Video Walls<\/a>, Info Points, Price Lists, Drive-Thru Menu Boards, BuildUp screens, and even a Junior Meal screen for the kid\u2019s corner!<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Managing such complex systems architecture requires a robust and scalable content management system, allowing personalization for each zone with unique content that can be deployed in a timely manner.<\/p>\n The Mood Media Harmony platform<\/a> enables content management, video player monitoring, and scheduling for each screen and zone. More than 100 Harmony video players were installed in all restaurants and are managed simultaneously from a single platform.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Music has a powerful effect on listeners, and having the right music in your restaurant is crucial to keeping diners entertained and engaged with your brand.The FRYDAY brand was keen to have a different sound to the traditional fast-food restaurant experience; avoiding overused and highly common music styles such as pop or commercial hits.<\/p>\n Mood Media developed a unique playlist<\/a> with a deep house electronic vibe, using remixes and instrumental tracks for a lounge and beach house atmosphere.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Scent<\/a> is one of the most powerful senses of the human body, creating powerful memories and associations when activated.<\/p>\nContent Management System<\/b><\/h3>\n
Custom Music<\/b><\/h3>\n
Scent<\/b><\/h3>\n