[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2025\/07\/sensory-marketing-digital-signage-hero.webp” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font_size=”55px” header_line_height=”1.1em” background_layout=”dark” header_font_size_tablet=”40px” header_font_size_phone=”40px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
Beyond convenience and layout, winning customer attention hinges on the complete sensory experience customers encounter: what they hear, see, smell, and feel. This is the domain of sensory marketing, and few are as knowledgeable in this area as Jaime Bettencourt, SVP at Mood Media.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Intro” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
With decades of experience in retail CX strategy, she has been instrumental in helping brands like The North Face, H&M, and Macy’s transform their in-store environments into potent forces for brand building and revenue generation.<\/p>\n
This expertise has never been more critical.<\/strong> With physical retail driving 72% of total U.S. sales<\/a> through 2028, stores must evolve beyond transaction points into experience platforms. Mood Media’s research reveals that 67% of shoppers<\/a> enter stores seeking inspiration rather than specific items, creating a prime opportunity for brands to influence behavior through coordinated sensory engagement.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”4 Pillars of Strategic Sensory Marketing” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#799ae6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n Mood Media’s approach centers on four strategic elements that work in harmony to create these transformative experiences:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ image_icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” body_link_font=”||||on||||” body_link_text_color=”#000000″ text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n Audio strategy<\/a> transforms background music into a powerful tool for customer behavior and brand consistency. Region-specific playlists reflect local character while maintaining brand identity. Ongoing content updates prevent staleness and support staff morale.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” body_link_font=”||||on||||” body_link_text_color=”#000000″ text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n Scent marketing<\/a> leverages the direct connection between smell, emotion, and memory. Custom olfactory signatures, developed through partnerships with global fragrance houses, create instant brand recognition and lasting emotional bonds with customers.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”I||divi||400″ icon_color=”#000000″ image_icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” body_link_font=”||||on||||” body_link_text_color=”#000000″ text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n Dynamic visual signage<\/a> replaces static content with contextual digital displays that adapt to real-time conditions, including time of day, season, and demographics. This approach balances brand consistency with local relevance, ensuring content enhances the shopping experience.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ image_icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” body_link_font=”||||on||||” body_link_text_color=”#000000″ text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n Interactive digital media<\/span> focuses on purpose-driven elements that simplify rather than complicate the customer journey. Heat mapping and engagement tracking optimize these touchpoints, creating two-way engagement that adds genuine value.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font_size=”40px” global_colors_info=”{}”]<\/p>\n The North Face’s London flagship<\/a> demonstrates the power of sensory marketing. When expanding their Regent Street store by 33%, they dedicated prime center space to a 360-degree projection dome. The dome features AI-generated landscapes, nature soundscapes, and a custom “White Pepperwood” scent. Rather than traditional product displays, this bold commitment to experience delivered measurable increases in both dwell time and return frequency.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font_size=”40px” global_colors_info=”{}”]<\/p>\n AI-powered personalization now enables real-time adaptation based on store demographics and conditions. Operational tools like Mood’s Messaging Copilot<\/a> streamline content creation, while managed services<\/a> ensure seamless 24\/7 operation. The focus remains on removing friction rather than adding flashy features.<\/p>\n Modern stores are evolving into social and cultural spaces where brands can connect authentically with Gen Z and Gen Alpha consumers who expect physical environments as dynamic as their digital lives. Brands maintaining static, product-only approaches risk irrelevance with these influential demographics.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2025\/07\/sensory-marketing-The-North-Face-case-study.webp” alt=”Mood Media The North Face flagship store case study” title_text=”sensory marketing The North Face case study” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font_size=”40px” global_colors_info=”{}”]<\/p>\n Mood’s implementation begins with comprehensive discovery to understand brand identity and customer behavior patterns. Custom strategies integrate the optimal mix of audio, visual, scent, and interactive elements, with scalable solutions ensuring multi-location consistency while allowing local flexibility. Ongoing support and content evolution maintain fresh, engaging experiences that drive measurable business results, like increased dwell time, higher conversion rates, and enhanced brand perception.<\/p>\n Learn how Mood leverages sensory marketing for retailers on DesignRush<\/a>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About the Authors” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”Jaime Bettencourt” admin_label=”Jaime Toggle” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Jaime Bettencourt, SVP of Global Account Management and Marketing at Mood Media, is an accomplished senior-level sales and marketing leader with a proven ability to achieve double-digit revenue growth, recognized for designing world-class customer experiences for leading lifestyle and retail brands. She has a robust track record for leading teams and leveraging custom, complex in-store marketing, media, and technology solutions for Fortune 100 clients in the retail space. Throughout Jaime\u2019s 20+ years in the experiential industry, she\u2019s been in various marketing, branding and sales leadership roles and has worked with global organizations to enhance in-store experiences through targeted brand initiatives and marketing strategies supported by customer insights and analytics.<\/p>\n Engage with Jaime<\/a><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”PANBlast” admin_label=”PanBlast Toggle” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n PANBlast, a division of PAN, serves emerging and high-growth brands spanning the B2B SaaS technology sector. With more than 20 years of success, we have a deep understanding of the unique challenges in scaling a SaaS business. By working with PANBlast, you\u2019ll get a modern SaaS PR agency that understands how to deliver PR programs to drive business impact.<\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font_size=”24px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font_size=”24px” global_colors_info=”{}”]<\/p>\n Read More<\/a>[\/et_pb_text][et_pb_divider color=”#eeeeee” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font_size=”24px” global_colors_info=”{}”]<\/p>\nThe Four Pillars of Strategic Sensory Marketing<\/b><\/h2>\n
Proven Results in Action<\/b><\/h3>\n
Future-Ready Implementation<\/b><\/h3>\n
Strategic Partnership Approach<\/b><\/h3>\n
About the Authors<\/b><\/a><\/h4>\n
Related Articles<\/b><\/h3>\n
The Transformative Role of Sensory Experiences in Automotive Retail<\/b><\/h4>\n
Retail 2024: Next Level Personalization AI and Harmony<\/b><\/h4>\n